Strategic Planning
• Develop and execute marketing strategies aligned with Netstar’s business goals.

• Part of the EXCO at Netstar to enable key strategic objectives and initiatives of the business.

• Support the delivery of integrated campaigns across B2B and B2C markets.

Campaign Management
• Plan, coordinate, and executed 360-degree marketing campaigns, across platforms.

• Track performance and optimize to maximize ROI.

Team Management
• Lead marketing team, mentoring staff and foster a collaborative, results-driven environment.

• Manage task delegation, timelines, and performance feedback.

Budget Management
• Oversee marketing budgets for campaigns and projects, ensuring cost-effectiveness.

• Track spend and maintain reporting on budget performance and return on investment.

Content Creation & Copywriting
• Develop content for digital channels, press releases, newsletters, and internal communications.

• Work closely with designers to ensure brand alignment and quality control.

Digital Marketing
• Oversee social media presence, paid digital media, and website updates across internal and external specialist teams.

• Analyze digital performance metrics and optimize campaigns accordingly.

Brand Management
• Ensure consistent branding across all platforms and marketing materials.

• Contributed to the evolution of Netstar’s visual identity and messaging.

Stakeholder Engagement
• Collaborated with cross-functional teams (sales, product, operations) to align campaign objectives.

• Manage relationships with agencies, suppliers, and media houses.

Key Achievements:
Successfully launched Netstar’s first integrated B2C campaign in 2024 with our most sold tracking device, STARtag.

Won at the FNB's app of the year award, the People's Choice Award, driving momentum to gain that win. Further driving key strategies to ensure app adoption, currently number 1 on the app stores.

Streamlined marketing spend by through improved vendor negotiations and campaign optimization.

• Develop & execute a well-crafted strategic marketing plan specific to each core product, region (locally & globally) & client sector to support the achievement of being the No. 1 research company and ultimate authority in benchmark research.

• Develop & execute a communications strategy (internal & external) to achieve a consistent and impactful brand to support the achievement of the overall vision on being the ultimate authority in benchmarks.

• Be responsible for the effective enhancements & development of all applicable digital media platforms to ensure consistency in the brand, high impact on investments & increased visibility to support growth of the company.

• To raise Ask Afrika’s profile, reputation and brand awareness through professionally planned and managed events according to agreed guidelines, budget and deadlines to support the achievement of Ask Afrika.s strategic objectives.

• To develop a corporate identity aligned to the strategic priorities & ensure the business embeds the CI in a consistent & professional manner to continuously enhance the reputation of being the No 1 research company in S.A.

• Partner with Director and Executives throughout the business and effectively plan targeted marketing & communication initiatives to support the achievement of sales & growth targets of Ask Afrika.

• To lead & manage the Marketing & Communication team and its suppliers to ensure that strategic objectives of the department are achieved embedding a more structured, competitive, ambitious, accountable & people invested business.

• Together with directors, support the cultural drive by embedding the company values across the business in all communications and events to enhance the employee value proportion & be acknowledged as an employer of choice.

• Overall support with various elements to all business units to aid in the overall strategy of the company.

• Launching new products through outbound and communication marketing to drive consumer engagement.

• Develop messaging for local marketing campaigns; as well as synchronizing all teams for effective launch of products.

• Within the Vodacom team, contributing to 36% of Samsung’s overall return and 46% of IM, budgets are meticulously managed along side the GTM strategy and aligned with the Sell-in, Sell-Through & Sell-Out.

• Building relationships within the Vodacom Channel; 4U, Chatz, Cellucity, Vodacom shops and super dealers, negotiating budget spend to optimise Samsung brand exposure in retail including; catalogues, digital, social media, direct marketing, shop-in-shop etc.

• Align with the company’s over arching strategy with new product introduction.

• Defining the Vodacom channel’s LSM ensuring correct promotional items go into trade which help with sellout, as well as briefing of FSP teams to ensure absolute knowledge on product.

• Plan and Execute channel marketing activity into channel by creating and executing plans which will allow Samsung, as strategic partners with Vodacom, to gain market share in a cluttered industry.

• Work with Key Account mangers & marketing teams at Key accounts to ensure projects are delivered within budget.

• Work closely with brand and agency to ensure we reach maximum exposure for current and potential Vodacom customers, including ATL, BTL and TTL.

Marketing Manager (January 2018 - September 2019)
Part of the executive management team - involved in overall company strategy decisions.

Obtain market research information and incorporate into Marketing plan (focus on company positioning, competitive analysis, partner marketing, company brand management & how that fits within the Publicis Group.

Responsible for all direct marketing initiatives, such as events, road shows, project and event management.

Responsible for any branding and all delivery and management of all requested company branded promotional items.

Industry Award submissions & creative input of award case study submissions.

RFP/Tender submission management.

Generate Case Studies for overall brand health.

Responsible for all internal communication to staff including implementation & launch of staff incentive programme by way of gamification.

Boosting staff morale through marketing initiatives such as team buildings.

Develop and drive the annual marketing strategy to include: publicity, sponsoring, internal and external communication and awards.

Implement brand positioning strategies that maximize the Arc brand exposure. Manage and demonstrate return on investment for all marketing budget spend by way of analytics.

Utilise the full range of channels including traditional and digital. Work closely with internal stakeholders especially the Exco team to ensure agreement, integration and execution of all planned activities.

Responsible for the research, preparation and entry of relevant industry award submissions.

Create press releases for the company according to the industry trends and needs of arc South Africa.

Recruitment of staff for the business based on business structure, needs, growth and culture.

Client Service Manager (October – December 2017)
Working on 11 Reckitt Benkeizer (FMCG) brands including; Dettol, Scholl, Veet, Durex, Mortien, Airwick, Transact, Gaviscon, Strepsils, Neurofen, Finish

Owned & built strong, strategic client relationship through understanding client’s overall business needs within each of their categories (Health & Hygiene) and offer strategic, efficient solutions whilst working closely with their brand managers, creative and various teams within the business.

Created strategic digital campaigns working closely with internal and external teams to implement (with KPI’s) successful rollouts of each of those campaigns.

Overseeing social media managers for each product category ensuring effective results and community management with audiences to gain consumer trust and brand love.

By understanding the client’s brand, I was able to recognize opportunities to cross-sell and or upsell arc’s offerings within the RB business.

Managed client budgets and tracked brand campaign performance to ensure KPI’s were met.

Worked closely with production, creative, data and digital departments in terms of deliverables, timing, costs, and process issues.

Responsible for all marketing of the TV brand within LGESA, encompassing all aspects of ATL, TTL, BTL, working in conjunction with supporting department in order to reach marketing objectives. Campaign management (NPI)- Liaising with creative media agencies, compiling briefs, dealing with various publications & media agencies. Manage pre, launch, post media plans, align strategy & adequate analysis, reporting & post campaign media analysis. Manage budget spend to track KPI (R34m). Manage ISM strategy & store placement with GTM. ISM element creative, sign off, placement in channel media. Project manage product launches inline with NPI. Brief & manage creative agencies to develop local &/adapt global creative for NPI. Manage PR agencies to develop PR initiatives to ensure maximum exposure is received and enhance brand & product awareness. Develop PR plan with PR manager & agency. Manage the agency account manager & provide adequate guidance, briefing, & follow through. Provide Digital marketing manager & account manager with yearly PRM, NPI strategy & product information. Brief digital agency & PR agency on SNS requirements on an on-going basis. Develop & / source POS material from local or HQ vendors. Provide GTM with information for easy execution. Proof read & provide input for catalogues. Monthly budget management & updating of marketing plans. Oversee total budget spend for TV BU. Follow global procurement process. Develop yearly marketing plan. Manage consumer trade show by PM each individual show. Ensure all elements of event i.e.: concept, idea generation, collateral, budget, stock, promoter briefing, giveaways, merchandising etc. are within set project timelines. Managing range reviews. Provide exports markets i.e. Mauritius, Mozambique, Zimbabwe, Botswana with various marketing collateral, product information, in order to successfully market the LG brand in their market. Ensure maximum exposure provided to the LG brand via local Rugby sponsorships & Global ICC & F1 sponsorships. Marketing research to gain consumer insights.

Ensure processes and procedures are aligned with clients through continuous feedback. Manage and control any cluster/area initiatives. Brand Management & Brand Activation. Train staff on how to sell high-end brand to niche market. Merchandising. Meeting sales targets in both my own capacity and a micro managed team of 500+. Manage customer service expectations and deliveries. Ensure adherence to policies and procedures. Ensure all marketing in-store is aligned with the marketing strategy. Competency and skills development. Management reporting. Aligning marketing campaigns with current trends. Manage, escalate and resolve issues. Training on products (product specialist). Utilizing product knowledge (build, quality, design) – Training the national team. Run promotions and incentives. Motivate for one’s own market research, ensuring. relevance, strategy & management. Work collaboratively, innovatively and supportively of peers in the Marketing team to drive excellence and profitable revenue growth. Act as the Corporate Communication guidelines Champion, ensuring that all internal and external communication, and the design of all products and services adheres to the global guidelines, developing and keeping the business updated on developments in Corporate Branding collateral. Relationship building and Maintenance. Writing press releases. Arranging and managing promotional events. Assessing the results of a marketing campaign. Assisting to drive online traffic with web-related. Writing online campaigns. Client liaison.